Gatorade - Heart of a Lio

Gatorade | Heart of a Lio

Ariel anabitarte 001

First color concept.

Ariel anabitarte 002

Character design.

Ariel anabitarte 003

Character design.

Ariel anabitarte 005

Searching the style.

Ariel anabitarte 004

Character design.

Ariel anabitarte 006

Sketch concept.

Ariel anabitarte 007

Color concept.

Ariel anabitarte 012

Color concept. (Finally not used)

Ariel anabitarte 010

Sketch concept.

Ariel anabitarte 011

Some details i've worked over Fernando Sawa's colors.

Character design and color keys I did at Gizmo (gizmosite.tv/) for the latest Gatorade short film about Lionel Messi.